Implementation of Chinese-styled branding in global fashion: ‘Guochao’ as a rising cultural identity

Being "Like A Girl" in the Twenty-First Century: Branding and Identity Through Cultural Conversation

The personality of brand lovers: An examination in fashion branding

a frame semantic approach to the study of translating cultural scripts in salingers franny and zooey

the frame semantic theory is a nascent approach in the area of translation studies which goes beyond the linguistic barriers and helps us to incorporate cognitive and cultural factors to the study of translation. based on rojos analytical model (2002b), which centered in the frames or knowledge structures activated in the text, the present research explores the various translation problems that...

Recognizing Moral Identity as a Cultural Construct

Current research on moral identity shows that moral identity predicts moral action in Western cultures but not in non-Western cultures. The present paper argues that this may be due to the fact that the concept of moral identity is culturally biased. In order to remedy this situation, we argue that researchers should broaden their scopes of inquiry by adding a cultural lens to their studies of ...

constructing a cultural dimensions scale and investigating efl teacher burnout,iranian identity components, and the norms of khorasan razavi culture

این تحقیق در ساختار چهار مرحله ای خود هشت هدف را دنبال کرد: در مرحله اول، تنها هدف طراحی و معتبر سازی پرسشنامه ای بومی بر اساس مدل فرهنگی شش بعدی هافستد (2010) بود. این کار با استفاده از داده های جمع شده از 370 نفر و توسط روش آماری sem انجام شد. مرحله دوم که با استفاده از داده های جمع شده از 170 معلم زبان انگلیسی انجام شد دارای دو هدف بود: هدف اول، بررسی فرسایش کاری معلمان زبان از دید ابعاد فره...